2017年6月19日星期一

How Advertising Spend, Underwriting Results Relate to Auto Insurers’ New Business Yield: J.D. Power

Insurers with the strongest new business yield rates also have strong combined ratios in personal auto in the J.D. Power 2017 U.S. Insurance Shopping Study. We define new business yield rates as the proportion of prospective customers who purchase with …

from News – Insurance Journal

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