The launch of the “.sucks” domain back in March sent a wave of panic through company public relations teams. The idea that someone could tarnish a brand name by cyber- squatting on, say, Vodafone.sucks, ManchesterUnited.sucks or LloydsBank.sucks led to a flurry of registrations …
The article LifeInsurance.sucks, NewYork.sucks, Dyson.sucks: Tales from the Feared Domain appeared first on Insurance Journal.
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